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Fire-Boltt has tied up with Singapore-based Smart Tech SG as the local distributor in the two regions, experimenting first in online channels and moving to the offline segment later down the line. The company is investing $1 million in each geography for marketing and promotion.
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Commenting on the launch, SmartechSG Pte Limited said, “We are proud to be chosen by Fire-Boltt to launch its South-East Asia operations. This global smartwatch brand gives customers excellent options of feature-rich smartwatches at unbeatable price points.”
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Fire-Boltt has partnered with SmartechSG Private Limited to launch its operations in Singapore and Vietnam. The brand has handpicked its top-selling smartwatches like Visionary, Invincible, Ring, & Talk 2, and watches from its Ninja Series for both markets. Fire-Boltt will initially sell its products via leading e-commerce platforms and will gradually expand to the offline market.
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